What the City of London reads is the Telegraph, not the FT!

A shocking fact, from the revolving door here at thecorner.eu via Spain’s business paper Expansión, and a worth-noting point for readers tired of stereotypes: former Financial Times correspondent in Madrid Tom Burns has news for the pink’un-obsessed continental Europeans. What’s the dead-tree media brand of preference in the City of London? Not that one.

Burns says City types love the finance pages of The Daily Telegraph, instead.

“[In Europe] those in charge of the public finances, the chairs at stock market listed companies and communication assistants of them all believe that everyone in the City of London reads the Financial Times,  only […] It isn’t true. Everyone buys the FT, but they do so as a second newspaper of the day.

The newspaper that is closer to their hearts is a very conservative one and foam-at-the-mouth euro sceptic, particularly well written and with sound sports pages called The Daily Telegraph.”

And pay attention, Burns says,

“because the hero of the moment in the Telegraph‘s columns is [Spain’s president] Mariano Rajoy. This should matter to the public opinion and the published opinion here, too.”

Burns mentions a piece by Ambrose Evans-Pritchard that we picked up as well, and although the former FT staffer sees no evil in the choice of el Cid to illustrate the blog post (a medieval warrior who allegedly won a battle in spite of being …already dead?), his connection with the portrait and how the City might translate Rajoy’s challenge to Brussels is more positive than many in Berlin would concede.

“Rajoy’s decision of lifting the deficit target for 2012 from 4.4pc to 5.8pc is impeachable because to do otherwise, to comply with a manic fiscal tightening, is intellectually indefensible in a country whose GDP is contracting, unemployment rate is staggering and has no chance of depreciating its currency.

[…] Outside Spain’s frontiers, the conversation is about how the country has taken history by the horns, fully aware that no one else will help, that the future depends on its own behaviour and how it is reorganising the game’s rules. Spain knows what must be done, it will honour its commitments with its European partners, but will do so in its own terms. And so far, a labour reform that Italy is yet to debate, is something with which Madrid has made a good impression.”

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