Banco Sabadell launched its own online television channel, accessible via bancosabadell.tv. The bank will offer a range of videos featuring its corporate news and highlighting its educational contents, in which sector experts will offer specialised talks on the characteristics of different products and services, current issues affecting the financial markets and possible investment strategies.
The channel will also offer testimonials from the bank’s customers, incorporating their experience as a new way of communicating launches of products and services.
“The new channel represents another step forward in the activity the bank has been undertaking in brand and audiovisual content development, facilitating access for both existing and potential customers,” Banco Sabadell said in a press release.
In the words of Pol Navarro, the bank’s director of Channels and Innovation: “We are very pleased with the results obtained to date from the creation of videos for online distribution, both in terms of their enthusiastic reception from our customers and the repercussions of our contents, some of which have even gone viral via our YouTube channel. For example, the campaign featuring Pep Guardiola, which made us the channel most visited on the Spanish version of YouTube, or the musical flash mob that we published last July, which has now exceeded seven million visits.”
Navarro explained that the video format makes it easier to offer service through content, and an audiovisual experience is more attractive than traditional website pages.
According to the Catalan bank, one of the initiatives that has performed best for the entity during recent months has been “live” training talks on financial products, open to customer and non-customer companies all over Spain. Some of these talks have been followed live by hundreds of business executives, who have been able to put their questions to the bank’s specialist experts.
The entity is working on the incorporation of important conferences and lectures given by its senior management at different events and forums, as well as the joint creation of contents with third-party companies who are leaders in their business fields.