Are hotels coping with digital changes?


We think hotels should: (1) continue to make enhancements in the offering on the interface side; (2) enhance the information content – for instance, the information provided about the city (attractions, restaurants and transportation); (3) enhance the hotel experience (room and hotel facilities) and brand; (4) further enhance loyalty programs through partners and promotions; and (5) continue to maximise the effectiveness of marketing spend.

Google remains the biggest potential disruptive force, but we also see other new entrants such as Amazon & Alibaba as potentially disruptive (given their ability to monetize via adjacent eCommerce businesses) 

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