Samsung joins Telefonica in hunt for multinational customers

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MADRID | Telefonica Global Solutions and Samsung begin Wednesday a partnership agreement to support enhanced end to end service delivery to multinational customers globally. The agreement, the Spanish company said, leverages the core competences and leading market positions of both Telefonica, in global digital and communication services and Samsung, in electronics and cutting edge technology, to bring to the multinational market a differential partnership designed to deliver innovative new services.

The agreement sets how Telefonica and Samsung will from today on collaborate and how both corporations will work together to further succeed in the multinational market, covering marketing, presales, bid management, product and services, global project management, device management and customer services and operations.

“The partnership will encompass cooperation across both marketing and sales,” the official announcement explained, “specifically including joint operational processes and protocols for commercial collaboration and tracking. This will enable both a seamless go to market strategy with associated marketing activities.”

The deal is designed to extend the value proposition for both companies with joint product and service development for specific markets and the expansion of mobile device management capabilities and applications.

The head of Telefonica Global Solutions Juan Carlos López Vives highlighted the search for the global customer is now opened.

“This is an exciting partnership and underpins seamless and innovative service delivery globally to customers. Samsung’s solutions for corporate customers are a good fit with our products and services, and together we’ll continue to collaborate to drive forward innovation and ensure a world class customer experience.”

BumCoo Cho, senior vice president of the enterprise business team at Samsung said that Samsung sees tremendous growth opportunities for operators specifically in the enterprise business segment where everything is becoming more mobile. About the agreement, BumCoo Cho said:

“Bundled with specific industry solutions, this will generate positive upside revenue growth from traditional enterprise businesses. While Telefonica has remarkable access to global enterprise customers, this partnership will deliver  a new and innovative customer experience.”

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The Corner
The Corner has a team of on-the-ground reporters in capital cities ranging from New York to Beijing. Their stories are edited by the teams at the Spanish magazine Consejeros (for members of companies’ boards of directors) and at the stock market news site Consenso Del Mercado (market consensus). They have worked in economics and communication for over 25 years.

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