August isn’t yet here but summer temperatures are. Holidays are meant to be an occasion to, far from our desk computers, rest by the beach and the swimming pool, but tablets and smartphones keep us connected. And also buying: a new book, the weekly shopping or a trip to the other side of the continent. Data from Vente-privee, online sales platform, indicates that online purchases increase in summer in Spain.
Spaniards have left behind their traditional mistrust and use their gadgets to buy. The average spending in a year is €185, ahead of France and the United Kingdom, and mobile e-commerce has seen a spike of 141% according to comScore.
Vente-privee says more than 30% of users combine their computers and mobile gadgets, although the latter receive more attention during holiday time. The company registered up to 42% of demand coming from mobile devices on August 15 last year.
Mobile online purchases are quicker but need the right application and operator. Once these elements fall in place, the list of most bought goods is topped by clothes, followed by books, electrical appliances, tickets and personal hygiene products.
It is expected that in Spain at least 4 out of 10 purchases will be made by mobile devices by 2014.