Friday’s chart: Spanish advertising cares about the Internet

Infoadex published this week the advertising investment data in media in Spain during the first quarter of 2012. To most financial analysts, the figures are in line with their estimates about advertisement spending in general television broadcasters and continue registering massive drops in the daily press and radio stations. It surely is the consequence of a depressed domestic market and the country’s economic travails.

But on a more contextualising note, every number points at a swift revolution in media consumption in Spain: audiences opt for contents on line in a very clear way. On Internet is where the public is and where companies still increase their spending in advertising, being the only sector with positive moves in each of the last five quarters.

About the Author

Victor Jimenez
London contributor at, reporting about the City and the Eurozone economies. He regularly writes for Spanish newspaper group Prensa Ibérica--some of his features include shared work with journalists of The Daily Telegraph and the BBC.

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