Yesterday, Apple presented the iPhone X, a new version of the phone which incorporates the biggest change in design since its launch in 2007. The new iPhone X will sell for 999$.
UBS | A recent appearance on CNBC put us in the position of defending Apple’s uniqueness. Anchor Joe Kernen argued that the history of computing is one of disruption, so how could Apple’s stock ever be worth $1 trillion? Our price target has never reached $1 trillion, but the point remains that to be a successful investment Apple needs to grow to an unprecedented size based on sustained differentiation.