DIA supermarkets

DIA supermarkets, in the middle of the process of repositioning of their business model

DIA Supermarkets, In The Middle Of The Process Of Repositioning Of Their Business Model

The supermarket chain DIA has announced the new configuration of its Executive Committee. This will include a Director of Transformation, will seek to redesign the business model, simplifying the processes and increasing efficiency. However, there remains uncertainty about the success of this repositioning because of the very aggressive competitive environment.