Shaun Riordan | It now appears obligatory for major companies to issue strategic plans explaining what they will do over the next two or three years, at least in Spain. Market analysts scramble to evaluate them, inventing “objective prices” on the basis of these evaluations. What neither the companies nor the analysts seem to understand is that “strategic plan” is an oxymoron. It is either a plan or it is a strategy. It cannot be both.