china online purchases

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China’s Singles’ Day Expectations: 800 M Consumers To Buy At The “Holiday Season” Start

Bankinter | As China has overcome the confinement phase, there are good prospects for Singles’ Day in China (11.11) which is expected to reach new highs on the day of the highest volume of online purchases in the world. This year it is expected that 800 million consumers will buy on Singles’ Day (200 of the Generation Z- born at the end of the decade of the 90s – recently incorporated into the consumption chain).