China’s ‘Singles’ Day

DIANE PROFILE1

“There Is A General Consensus To Promote The Internationalisation Of SMEs Via E-Commerce”

BEIJING| Alberto Lebrón | There have been two events in November which have been key to measuring the trend in global consumption: China’s “Singles’ Day” on 11/11 and the Black Friday-Cyber Monday weekend in the rest of the world. Diane Wang, an e-business pioneer and one of the 10 most powerful women in the Asia Pacific, has created the largest b2b platform in China, with 10 million corporate clients.