Want Chinese Tourists? Be Friendly to Them
MILAN | By Mariangela Pira via Caixin | From providing water kettles in hotels to streamlining visa application procedures, European countries can do more to make Chinese tourists visiting easier.
MILAN | By Mariangela Pira via Caixin | From providing water kettles in hotels to streamlining visa application procedures, European countries can do more to make Chinese tourists visiting easier.
After a Chinese teenager defaced a stone sculpture in an ancient Egyptian Temple, an intense debate has sparked about travelers misbehavior and national shame. Chinese tourists increasingly are the main target for the world’s biggest hotels and tour companies. And they are big spenders: $102 billion on overseas trips last year, a 40 percent jump over 2011 spending. However, as some experts tell Ray Kwong, many consider a trip abroad more like a Spring Break to wildly indulge than a museum visit.