If you thought social media’s challenge was limited to the US, then look further. Facebook, Twitter and Google face additional challenges while dealing with India. Their ability to stay relevant and monetize is based on three factors: a) the size of their user base; b) user interaction rates with the platforms; and c) how many users trust these platforms?
Facebook and Twitter
Shaun Riordan | Social media companies may be sophisticated in the way they monetise data, but they remain remarkable naïve, almost innocent, when it comes to politics.
Facebook and Twitter have been significantly punished by investors following figures about users which created doubts about the performance of both companies in the future. In the first case, the number of users active per month increased 1.74% in 2018 to pass from 2.196 millions to 2.234 million, disappointing market expectations and delivering the smallest increase since Facebook provided figures.