What ‘Soft Power’ Is And Why Spain Is A Powerhouse

The Conversation | Spain scores very well in some of the parameters that generate soft power. We have a gastronomy, a cultural heritage, writers, filmmakers and sportsmen of the highest level. All this creates a kind of affection and attraction towards Spain among the citizens of other countries, which results in economic benefits, either through tourism or through the consumption of products made in Spain. In other words, a country’s soft power is its capacity to weave alliances and influence in the international sphere through the interest that the cultural, political or economic attributes of its society arouse in the citizens of other nations.