The Spanish brand has increased its value by 4% and is ranked 12th in the Nation Brands 2021 ranking by Brand Finance, which analyses the 100 most valuable and strongest country brands in the world. With this increase, it has recovered from the -28% drop it recorded in 2020 due to Covid-19. The world’s most valuable country brand is once again the United States with a value of 20.9 billion euros, followed ever more closely by China with 16.7 billion euros.
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