The first figures on the purchase by consumers on Black Friday and the last weekend show significant strength in private consumption. The data published by the firm Customer Growth Customers should be highlighted, which shows that between Thursday and Sunday some 60 billion dollars of products were sold in the US through different sales channels, which represents a 6% increase over the same period last year.
BEIJING| Alberto Lebrón | There have been two events in November which have been key to measuring the trend in global consumption: China’s “Singles’ Day” on 11/11 and the Black Friday-Cyber Monday weekend in the rest of the world. Diane Wang, an e-business pioneer and one of the 10 most powerful women in the Asia Pacific, has created the largest b2b platform in China, with 10 million corporate clients.
NEW YORK | By Ana Fuentes | Black Friday is not about retailers getting rid of their goods stock nor the savviest customers obtaining the best bargains. This buying frenzy that has spread from the U.S. to many other countries is more of a retail theater in which buyers ‘feel’ they are paying a low price and brands design their products with the discount built in. They don’t make a river of money. Still, this is the busiest shopping day of the year. If you need to run errands, buckle up.