personal data


Personal data isn’t the ‘new oil,’ it’s a way to manipulate capitalism

Kean Birch (The Conversation)| If it’s us, the individuals, who are the assets, then our reflexive understanding of this and its implications — in other words, the awareness that everything we do can be mined to target us with adverts and exploit us through personalized pricing or micro-transactions — means that we can, do and will knowingly alter the way we behave in a deliberate attempt to game capitalism too.