quality tourism spain

In Spain 18th February 2026

Chinese New Year 2026: Spain surpasses other European destinations in attracting Chinese travellers with high purchasing power

Alphavalue/ Divacons | Observations during Chinese New Year 2026 suggest that Spain, especially Madrid, has surpassed other European destinations such as France in attracting Chinese travellers with high purchasing power. The strong presence of the ‘Chinese New Year’ brand in key areas such as Gran Vía and the official events at Barajas Airport reflect a deliberate strategy to position Spain as China’s main gateway to Europe, supported by a sharp…

Spanish economy 13th September 2017

What Spain’s tourism industry should keep an eye on

The tourism sector plays a very important role in the Spanish economy. And its prospects are positive looking ahead to the coming years, based on the different statistics available. That said, there are various elements which should make us reflect on whether the Spain’s tourism business is as well focused as it could be and if it is adapting easily to a changing reality.