Elizabeth Stoycheff (The Conversation) | When Facebook was down for most of the day on Oct. 4, 2021, did you miss it, were you relieved or some of both? Social scientists have compiled an expansive body of research that shows how people have come to develop a love-hate relationship with the social media giant with nearly 3 billion users. Facebook’s stunning success has come at the expense of the privacy of its virtual friends. Its “we sell ads” business model may sound benign, but the platform collects more data and information about users than they may consciously know about themselves.