The danger of “disinflation” becoming a headwind


Morgan Stanley: Analyst Mike Wilson points out that “disinflation” is set to become a headwind in the US. 2023 has been a year of high assessments with falling inflation and cost savings. However, many positive factors are reversing next year. Fiscal stimulus is largely going to disappear, the savings glut is ending and student loan repayments return in October for 27m Americans. Disinflation is now affecting sales and investors will start to look more at top line growth than cost efficiencies.

About the Author

The Corner
The Corner has a team of on-the-ground reporters in capital cities ranging from New York to Beijing. Their stories are edited by the teams at the Spanish magazine Consejeros (for members of companies’ boards of directors) and at the stock market news site Consenso Del Mercado (market consensus). They have worked in economics and communication for over 25 years.