“What Worries Me Is An Uber, Or An AirBnb In Advertising. It Would Be Disruptive”
Fernando Rodríguez | One of the main fears of the adverstising industry today seems to be the irruption of a distruptive force similar to Uber or Airbnb. Alfonso Rodés, who has been Deputy CEO of Havas Media Group since 2011, explains why the sector is not so different from the hotel one.