domestic demand

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Haier’s Lesson for China

Iris Mir |Chinese brand Haier went from a disastrous inefficient brand to the world’s biggest household appliances manufacturer thanks to its CEO, Zhang Ruimin, innovative entrepreneurial thinking. The ideal scenario for China would be that many local brands could achieve Haier’s reputation and capacity for innovation. And thus they’d become Ambassadors of a new made in China, most sophisticated and exclusive. A substantial consolidation of domestic demand and the development of a new industrial structure may be paving the way for this dramatic transition to happen.


Meet the 2020 Chinese consumers: they will transform their economy

BEIJING | By the year 2020, private consumption will account for a 45% of the GDP (33% in 2010) becoming the main driver of growth of the Chinese economy. This significant increase will be due to a change in consumption patterns, as it is noticed in a report recently released by McKinsey consultancy group “Meet the 2020 Chinese consumer”. But how to fit consumption into the busy schedule of the ideal…