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Haier’s Lesson for China

Iris Mir |Chinese brand Haier went from a disastrous inefficient brand to the world’s biggest household appliances manufacturer thanks to its CEO, Zhang Ruimin, innovative entrepreneurial thinking. The ideal scenario for China would be that many local brands could achieve Haier’s reputation and capacity for innovation. And thus they’d become Ambassadors of a new made in China, most sophisticated and exclusive. A substantial consolidation of domestic demand and the development of a new industrial structure may be paving the way for this dramatic transition to happen.