In 2020, people in the UK will spend an estimated £6 Bn on Black Friday and Cyber Monday sales, compared to around £5.6 Bn in 2019. However, with restrictions in place due to the COVID-19 pandemic there are many ways that 2020 will look very different to both retailers and consumers. Retailers are trying to manage the shift from shopping in-store to online that has increased during the pandemic. By flattening the curve of the peak of online orders on Black Friday and at the beginning of December for Christmas, retailers are trying to encourage consumers start buying earlier and throughout this period.
UK retail sector
The party for Brexit, or more like the wake, has begun and the first victims are some of the most well known brands on the high street.