Competitiveness of Spain’s tourism sector: strengths and weaknesses
Judit Montoriol Garriga (Caixabank Research) | Global international tourism has grown very significantly in recent quarters and is very close to recovering pre-pandemic levels: in Q1 2024 it was only 3% below 2019 levels, according to the UN tourism barometer. The Spanish tourism sector was among the first to recover: among the world’s top 10 destinations, Spain was the second country, after Turkey, to surpass pre-pandemic international tourist numbers. Thus,…