Alphavalue/ Divacons | The Spanish fashion company plans to bring Lefties to London to compete directly with Primark. Although Zara continues to pursue a more premium positioning, the group is diversifying with low-cost brands, and Lefties fits into this segment, which has benefited from tight consumption. After growing in Spain, Portugal and Mexico, it is now expanding into France and the United Kingdom. Its great advantage over Shein, Temu and Boohoo is that it leverages Inditex’s supply chain and logistics, offering low prices efficiently, without putting pressure on margins or requiring excessive capex thanks to vertical integration.
Inditex considering leveraging supply chain and logistics to open Lefties stores in London and compete directly with Primark
