Inditex’s First Store Integrating Physical And Online Sales

Inditex's first store in the world with an integrated online section in Stratford (London).

Inditex has opened its first store in the world with an integrated online section in Stratford (London). Apart from the traditional clothing lines for men, women and children, the store also has an online section with computerised collection points for goods.

The store also has interactive mirrors which allow the client to see how the clothes suit them without having to try them on. Finally, you can pay in the store via your mobile phone.

“The re-opening of the flagship Zara store in Stratford is a very important moment for Inditex. We are in a unique position, as we have a global sales platform which completely integrates store and online. In the last few years, we have invested in the most advanced technology and in otpimising our stores with this objective,” Inditex chairman Pablo Isla said.

In the view of Bankinter analysts, “Inditex continues to progress with its strategy of integrating physical stores with online, with a business model which is much more advanced than that of its competitors.”

Inditex is trying out these technologies with the aim of incorporating them progressively into their flagship stores throughout the world. In fact, the re-opening of the Zara Stratford store comes after the brand’s introduction of a pioneer experience of augmented reality technology in 120 flagship shop worldwide during two weeks in April.

Bankinter also flags that the “dollar’s strength will not penalise sales as much as it did in 2017.”

“That said, we believe the environment remains very competitive and Inditex’s trading multiples reflect the new, more moderate growth profile in terms of pace and margins.”






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