NEW YORK | By Ana Fuentes | Can games change business? Many analysts insist that they can motivate employees, bring a sense of enjoyment into a company and make it more attractive to its customers. Games are powerful because they are fun. Former expert advisor for the FCC and Associate professor of Legal Studies and Business Ethics at The Wharton School, Kevin Werbach is a leading expert on the social implications of emerging Internet and communication technologies. He is also founder of technology analysis firm Supernova Group. In a context of crisis, he says, European companies should think of gamification as a tool to reduce their fear of failure and help to promote a culture of needed innovation. He talked to us at Wharton University campus in San Francisco.