MADRID | By Fernando Barciela| In the EU of 28 each telecom market is different.
 That is one of the reasons explaining why it is very difficult for Europe to reach a reduced market of just three operators like the US, as Luis Solana said. Another challenge for the sector in the region is to push technologies up to avoid it becomes a simple ‘utility’. At the moment, Telefonica tries to help the industry gathering new ideas for startups in all the company’s territory- Spain, UK, Germany, LatAm and so on- via its entrepreunership device Wayra.