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Friday’s chart: Spanish advertising cares about the Internet

Infoadex published this week the advertising investment data in media in Spain during the first quarter of 2012. To most financial analysts, the figures are in line with their estimates about advertisement spending in general television broadcasters and continue registering massive drops in the daily press and radio stations. It surely is the consequence of a depressed domestic market and the country’s economic travails. But on a more contextualising note,…


Spain’s best-selling newspaper El País to cut jobs

The financial City of Madrid welcomed El País’ redundancy plans to improve the balance sheet of the best-selling newspaper in Spain. Investor reports on Wednesday warned that the adjustment in personnel could affect a sizeable number of jobs, but it was necessary to confront the loss of 51pc of accumulated advertising income since 2007. In 2011, the drop in advertisement contracts was of -15pc. Analysts at ACF remarked that the company…