The positive spillover of China’s revenge outbound tourism
Alicia García Herrero (Natixis) | The grand comeback in Asia is taking shape, but there is one missing piece. Although China, the world’s largest international travel spender, is still on its recovery path, it will eventually return to global prominence. Before the COVID pandemic, Chinese tourists had become an integral part of the global tourism sector with their spending share rising from 8% in 2010 to 16% in 2019. The…








