25 per cent of S&P companies already reporting measurable benefits from AI
Analysis by Morgan Stanley Investors have expressed some concern about the shift from a ‘tokenmaxxing’ strategy – focused on maximising the use of artificial intelligence (AI) capacity within companies – towards a more cost-disciplined approach, and about the implications this could have for AI adoption. However, companies continue to highlight increasingly visible and quantifiable benefits derived from its implementation. In 2Q26, 40 per cent of companies identified as AI adopters…









