Adform opens shop in Spain after Italian job pays off

Defying the financial storm over the Club Med, Danish medium-sized online company Adform has now opened a branch in Spain. After it began serving the Italian market less than 10 months ago, Adform says it has experienced substantial growth or strong enough as to drive the firm to Southern Europe.

494407Adform delivers campaigns for over 2,750 clients across 4,925 global web publishers in more than 25 countries worldwide. The company attributes its success to its platform, which offers a comprehensive mechanism for managing online display advertising. It enables media agencies and advertisers to post display ads in real time, called real time bidding, and perform media planning, optimise across media and centralise all reporting.

Miguel Fernandez-Gil, who has been appointed Adform’s business development director in Spain, considers it a likely possibility to mirror the Italian success in the Spanish market:

“While the rest of the media market has prorogued, online display advertising here has increased by 14%. The rich media market (including video formats), in particular, is gaining ground and now represents more than €70 million. There are not enough tools to handle demand in Spain.”

Fernandez-Gil comes from a position as commercial director of Admotion Spain. He was previously sales director of the National Geographic Channel.

“Many of our competitors only offer a piecemeal solution that either handles media purchases or optimisation, while we are able to deliver a comprehensive platform that covers the complete everyday media management in an agency.”

Adform is present in markets in Scandinavia, Eastern Europe, Germany and Italy, among others, and the company aspires to become a leading supplier in its sector in the pan-European market in 2012. Adform was established in Denmark in 2002 and now has offices in 10 countries including Nordics, UK, Germany, Spain and Italy.

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The Corner
The Corner has a team of on-the-ground reporters in capital cities ranging from New York to Beijing. Their stories are edited by the teams at the Spanish magazine Consejeros (for members of companies’ boards of directors) and at the stock market news site Consenso Del Mercado (market consensus). They have worked in economics and communication for over 25 years.

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