Report by Renta 4
Whilst its rivals in the sports car segment are slowing down their transition to electric vehicles, Ferrari has unveiled its first 100% electric vehicle, a five-seater, four-door model priced at €550,000 with a potential top speed of 310 kph, marking a milestone in its electrification strategy.
Deliveries of the ‘Luce’ model, which means light in Italian, are scheduled for Q4 2026. The company hopes this will give it the opportunity to gain a stronger foothold in the Chinese market, where EVs are widespread.
According to Ferrari’s official statement, the Luce is the result of more than 60 new patents filed by the manufacturer and forms part of an ecosystem of collaborations with technology partners.
Ferrari shares fell by more than 6% at the start of Tuesday’s trading session in Milan, to €291.35 per share, following the official unveiling of the new electric car. By mid-morning, the losses had widened to 7.8%.
