Black Friday balance: online spending up 9% to $16.4bn in US, and 8% to $70.9bn globally
Bankinter: According to Salesforce, which aggregates data from retailers’ websites, online spending amounted to $16.4bn in the US (+9%); $70.9bn globally (+8%). Average discounts were 30%. Mastercard estimates that online retail was up +8.5% in the US and +1% in physical shops. According to Adobe Analytics, online spending reached $9,800Bn (+7.5%) vs. $9,600Bn estimated. On Thanksgiving, according to the same source, online sales were $5.6 billion (+5.5%), in line with…