Forget goalfing, start tweeting

To become an interesting CEO you can prove to be a rare wine specialist, go fishing or pepper witty comments about Merkel and the Eurocrisis. But do you tweet? Only 20 CEOs out of Fortune 500 companies do. And according to a McKinsey Global Institute (MGI) report called The social economy: Unlocking value and productivity through social technologies that is the best strategy. MGI has found out that 72 percent…

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Twitter’s underground economy: are you being followed?

Students and politicians know it: a remarkable number of followers make a Twitter profile shine, look cooler or more credible. And not all of them need to be real. They can be purchased with a simple click: on average, 1,000 followers cost a mere $18. At some webs like BuyTwitterFollowers it costs $77 to buy 5,000 Twitter follower bots. Research Scientist at Barracuda Labs Jason Ding made an interesting study…