Spanish Soccer In Chinese Hands: OrientHontai buys 53.5% of Mediapro

OrientHontai buys 53.5% of MediaproCristiano Ronaldo and Lionel Messi during a game of the Spanish soccer league

Last October the Chinese investment fund Orient Hontai agreed to buy a majority stake in Spanish sports rights group Mediapro for $1 billion in order to transform the Asian country into a global soccer powerhouse. Today, the deal has materialised and Orient Hontai officially becomes the new owner of the Spanish soccer championship known as la Liga, Europe’s third-richest league.

The Chinese private equity firm reached an agreement with Mediapro’s shareholders to buy 53.5%. These shareholders are Torreal, which holds 23 percent of the share capital, Mexican broadcaster Televisa, which owns 19 percent, and one of the firm’s founders Gerard Romy, who has 12 percent.

The former owners of Mediapro Jaume Roures and his partner Taxto Benet, who maintain their 24% stake, will continue at the head of the company. In fact, in the coming weeks they will even bid again for the next three seasons of La Liga after they were awarded with Champions last summer.

The deal has been delayed since it had to be authorized by the Chinese government, which has cracked down on overseas football investments in recent months. Last summer the Government of China approved several decrees that limited the purchase of foreign companies, especially those dedicated to the world of sports and entertainment. A ban that has not affected Orient Hontai.

The deal was made at a multiple of 10 times 2016 core profit (EBITDA) and values the company at 1.6 billion euros ($1.9 billion), Roures said.


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The Corner
The Corner has a team of on-the-ground reporters in capital cities ranging from New York to Beijing. Their stories are edited by the teams at the Spanish magazine Consejeros (for members of companies’ boards of directors) and at the stock market news site Consenso Del Mercado (market consensus). They have worked in economics and communication for over 25 years.