Are hotels coping with digital changes?


We think hotels should: (1) continue to make enhancements in the offering on the interface side; (2) enhance the information content – for instance, the information provided about the city (attractions, restaurants and transportation); (3) enhance the hotel experience (room and hotel facilities) and brand; (4) further enhance loyalty programs through partners and promotions; and (5) continue to maximise the effectiveness of marketing spend.

Google remains the biggest potential disruptive force, but we also see other new entrants such as Amazon & Alibaba as potentially disruptive (given their ability to monetize via adjacent eCommerce businesses) 

About the Author

The Corner
The Corner has a team of on-the-ground reporters in capital cities ranging from New York to Beijing. Their stories are edited by the teams at the Spanish magazine Consejeros (for members of companies’ boards of directors) and at the stock market news site Consenso Del Mercado (market consensus). They have worked in economics and communication for over 25 years.

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