Twitter’s bird makes its nest in Spain


Internet’s most famous bird has chosen Spain as its marketing and business development center. Twitter Spain SL is based in Madrid since February 27 but it will be managed by its European headquarters in Ireland, where the company pays its taxes, as Spanish daily Cinco Días has reported.

Twitter Spain will be hiring four account managers to develop relations with Spanish advertisers and ad agencies. Two of them will work permanently in Spain whereas the others will travel back and forth to Ireland.
Dick Costolo’s company has offices on Paris, London and Amsterdam already. Madrid is an interesting location since 5pc of their users are based in Spain–the country is the world’s number eight in terms of Twitter users, almost 6 million, according to ComScore estimates.

This is not the first American tech firm that creates a Spanish branch as part of its international strategy. Google, Amazon, Ebay or Facebook have done the same, and they pay their taxes in Ireland, a country with a much lower tax rate. This is technically legal mechanism for companies that operate in several EU countries, although for some it is not sustainable. Twitter, which has 288 million active users, could be following Facebook’s model: Mark Zuckerberg’s social network also has a small team in Madrid and employees in Dublin who work for Europe, Middle East and Africa.

About the Author

The Corner
The Corner has a team of on-the-ground reporters in capital cities ranging from New York to Beijing. Their stories are edited by the teams at the Spanish magazine Consejeros (for members of companies’ boards of directors) and at the stock market news site Consenso Del Mercado (market consensus). They have worked in economics and communication for over 25 years.

Be the first to comment on "Twitter’s bird makes its nest in Spain"

Leave a comment