Lidia Conde (Frankfurt) | Germany is its firms. Germany is Deutsche Bank, Bayer, Thyssenkrupp, VW. What German executive Dieter Zetsche said a few weeks ago, that “it is not clear that the brand Mercedes Benz will exist in the future”, symbolises the identity crisis generated by global pressure, digitalisation and the latest technological revolution. Many of the consortia which form part of the German economic identity are between a rock and a hard place. It would be the definitive goodbye to the so-called Germany Ltd.