After the 2020 edition was cancelled due to the outbreak of the pandemic, the 14th edition of the Mobile World Congress opens today at Fira de Barcelona’s in the city of L’Hospitalet de Llobregat (Barcelona) in a hybrid format. the event expects to bring together between 30,000 and 50,000 attendees, 300 exhibitors, 600 speakers and 350 startups spread over 100,000 square metres, which will be combined with the digital format. In 2019, the event gathered 109,000 attendees in 120,000 square metres.
Mobile World Congress
MADRID | By Jaime Santisteban | 22 million Spaniards are active apps users and 4 million apps for smartphones, tablets and TV are downloaded every day. No matter the economic crisis, “in this harsh work environment, app development still has an increasingly strong potential,” Microsoft analysts point out. As the industry leaders gather in Barcelona for the Mobile World Congress starting on Monday – they’ll make the deals that we’ll hear about for the rest of the year, by the way- brands are complaining about how hard it is to monetize apps in a country too used to download them without paying a cent.