Interviews





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Forget goalfing, start tweeting

To become an interesting CEO you can prove to be a rare wine specialist, go fishing or pepper witty comments about Merkel and the Eurocrisis. But do you tweet? Only 20 CEOs out of Fortune 500 companies do. And according to a McKinsey Global Institute (MGI) report called The social economy: Unlocking value and productivity through social technologies that is the best strategy. MGI has found out that 72 percent…


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Twitter’s underground economy: are you being followed?

Students and politicians know it: a remarkable number of followers make a Twitter profile shine, look cooler or more credible. And not all of them need to be real. They can be purchased with a simple click: on average, 1,000 followers cost a mere $18. At some webs like BuyTwitterFollowers it costs $77 to buy 5,000 Twitter follower bots. Research Scientist at Barracuda Labs Jason Ding made an interesting study…


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Bring the Pickles scheme on over the EU

LONDON | Calls for further fiscal integration of the euro country members come extremely timely. Besides, they tackle the heart of the absurd problem that has been drowning since its foundation the common currency area a little bit deeper every day: utter disorganisation. The same goes for the banking union and budget authority. But these grand advances in the euro zone’s structures will need time and some effective communication strategy…


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Do you rather get a bonus or a pingpong table?

Several weeks ago we dedicated our summer series’ interview to talk about gamification as a productivity and staff engagement booster. But there are other techniques to make office life more interesting or compelling. Decent health plans, employee tuition reimbursement, work life balance and a good year end bonus are some of the top-tens for employees. For others, a young, modern philosophy is a must. That’s one of the reasons Google…


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Esprit picks former Inditex director José Manuel Martínez as new CEO

Esprit Holdings Limited on Tuesday announced the appointment of José Manuel Martínez Gutiérrez as its new group chief executive officer and executive director. Martínez will effectively be seating at his new desk by October 2012. The language used by Esprit to inform about the move spoke of the tall hopes the retail company has deposited on Martínez’ shoulders: “We are delighted that Mr. Martínez, a professional with a wealth of…


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ECB governor Draghi’s words act like a balm on the raging crisis

MADRID | The importance of being a central banker was starkly shown by the dramatic change in market mood following Thursday’s soothing statement by Draghi. His open commitment to support the euro skyrocketed share quotes and drove sharply lower Spanish and Italian risk premium. All of the sudden doomsday scaremongering vanished, an overwhelming wave of up-beat optimism taking its place. Draghi’s closing remarks that the ECB would keep to its mandate…