Squirrel acquires firm specialising in programmatic digital advertising through share issue at €3.20 per share, subject to lock-up agreement
Renta 4 | Squirrel has reached an agreement to acquire 100% of the share capital of a Spanish company specialising in digital advertising planning and management services, with advanced capabilities in programmatic technology, advertising spend optimisation and data-driven campaign activation. The acquired company operates internationally and provides services to advertisers in various markets, managing automated strategies across an aggregate advertising investment volume exceeding €500 million, with a focus on optimising…
