Singles’ Day aims to counteract weak domestic consumption in China: Alibaba extends it to 20 countries
Bankinter | Yesterday marked the biggest online shopping event of the year in China (and the world), known as ‘Singles’ Day’ (11.11). Launched in 2009 by Alibaba as a promotional event, it has grown in duration over the years. In 2025, it began on 9 October (JD.com) and 11 October (Alibaba), the earliest start in its history, resulting in a duration of five weeks compared to 28 days in 2024…








