Iberdrola Will Compete Head-To-Head With Enel Within The Italian Market
Iberdrola is preparing itself to enter the Italian electricity trading market before current year ends, in which the company will offer its own tariffs in the distribution segment. They will compete with operators such as Enel, Eni and Edison and expect to reach a market share of 5%-7% in next six years, namely a million of customers in 2020 and three millions in 2023. Iberdrola is not considering any acquisitions in order to carry out this strategic move.









