Chinese consumers – life beyond Singles’ Day
Nicholas Yeo (abrdn) | The world’s biggest annual shopping event is not America’s Black Friday, it’s China’s ‘Singles Day’, held on 11.11, as the date symbolises both those who are single and those who have newly formed a couple. Across the country, people treat themselves and each other to presents, parties and shopping splurges. The unstoppable rise of the Chinese consumer means the celebration has become the world’s largest online…









